Land describes his job as ‘face of IU’

If there is such a thing as a “typical day,” Mark Land hasn’t had one in his seven months or so as IU’s associate vice president of university communications.

And that’s just fine with him.

“One of the things that attracted me to this job is the wide range of tasks on the plate,” he told members of the Bloomington Press Club and their guests at the regular meeting Feb. 26. “For example, this week I’ll be in Franklin Hall’s audio studio with IU President (Michael) McRobbie, who will do two podcasts. Then, I’ll be in Indianapolis working on some projects with the IU School of Medicine. Each day is different, each day is always interesting.”

Land formerly was corporate communications director at Cummins, Inc., in Columbus, Ind., a job he took in 2003 after many years as a reporter or editor at several newspapers. He is a 1985 graduate of Indiana University, where he majored in journalism and worked at the Indiana Daily Student.

He said the switch from a corporation to a university setting has not been without adjustments. At Cummins, he said, everyone had the same goals, to see the company prosper, and were interested in information about that. At IU, “it’s a challenge sometimes to get everyone to care about what we are saying.”

He oversees IU Communications, an integrated group that provides services to IU units and departments who need to get their news and information out to the public. A recent rebranding effort is aimed at unifying the messages that come from IU.  Land also deals with media requests, provides support to the president’s office and often is spokesman for IU when news breaks.

“We try to be proactive instead of reactive, to get out in front of news instead of caught by it,” he said.

Land said being the spokesman for IU – and all the work that entails – is the only job that could have lured him away from his career at Cummins.

“IU is the path that led me to all good things: my career, I met my wife and many good friends here,” he said. “To have the opportunity to be the face of the university at a time when things are moving the right direction is really a privilege.”

BPC president Jim Bright also welcomed Bloomington Mayor Mark Kruzan and state representative John Gregg, a gubernatorial candidate, as well as members’ guests and several IU journalism students.

The next meeting is March 26, when IU assistant professor Hans Ibold and some of his students will recount their spring break trip to the South by Southwest interactive conference in Austin, Texas.

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